Overview
A music school based in Chicago, Illinois, had lower rankings in local search and needed a boost in local visibility in a city with a huge area and a highly competitive market. Aside from competing against schools with active Google Business Profiles (GBPs) and keyword-rich names, the school also needed to strengthen its backlink profile to improve its online authority and rankings.
Strategy
The team’s first step was to audit the school’s Google Business Profile and identify optimization
opportunities. This included adding service areas for locations with lower rankings, listing
services that were analyzed to enhance search visibility and improve user experience, and
regularly creating GBP updates and posts to keep the profile active and engaging.
Next, we launched an Online Reputation Management (ORM) campaign to generate new reviews and boost the school’s online credibility. Simultaneously, a citation campaign targeted relevant directories to build high-quality backlinks and improve domain authority.
On the technical SEO side, we optimized the website by removing unused media files to streamline storage and improve loading times. We also made sure that important URLs were indexed properly so search engines could efficiently crawl all key pages.
Local SEO Improves Music Lesson Visbility in Map Pack
207
Leads in 9 months post optimization
10+
Lesson types offered
Results
Within a few months, the school saw a steady increase in organic traffic. Their Google Business Profile began ranking higher in the local map pack, and the backlink profile grew stronger, thanks to local citations and quality links.
These efforts have improved the school’s online authority, brought in more site traffic and views, and helped the school outrank its competitors. The local optimizations, link-building strategy, technical SEO, and reputation management helped drive the overall business performance of the school.
