Overview

A music school in Palatine, IL, was in need of some local visibility. While they were well known in the community and had established strong roots, there was room for improvement online.

Strategy

The fastest way to gain visibility would be via Google Ads.

We also focused on a holistic approach, including boosting their organic visibility and relevant traffic with improved Google ranking. Our first step was to overhaul the website, eliminating thin pages, making updates and creating new ones. We then optimized the Google Places listing using white-hat tactics.

Results

The table below is a visual representation of how well a business ranks in local Google search results for a specific keyword or service in different parts of Palatine and surrounding areas. Each node on the map shows the music school’s position in the search results when someone nearby searches for piano lessons.

We continue to work with this school to maintain their rankings, paid advertising campaigns and keep lead flow steady.