Overview
Tampa is home to some fantastic music schools. There is no shortage of students searching on a daily basis for guitar lessons!
Challenges
The level of competition in Tampa is fairly dense, with a number of well established schools. Generating enough traction to rank well in Google Maps within a short distance would be work. Pushing that distance out from the centroid would be even more difficult!
Strategy
The level of competition in Tampa is fairly dense, with a number of well established schools. Generating enough traction to rank well in Google Maps within a short distance would be work. Pushing that distance out from the centroid would be even more difficult!
Our team took a holistic, white hat approach, starting with listing optimizations.
We then built out a reputation program for the school, running alongside review solicitation campaigns to keep momentum. At our urging, the client was also able to score some valuable PR spots and local mentions, helping further solidify them as the premier music school in the Tampa area.
Paid media campaign were also built on a variety of platforms, including Google and Meta, to target people looking for music lessons and also drive local brand awareness.
Results
Our client achieved significant growth in both organic and paid traffic, with rankings improving to the top spots across a wide area. This means that when a parent searches for something like piano lessons, the school consistently appears first in search results.
The table above highlights just two of the four years we’ve partnered with this music school, and it doesn’t even include phone inquiries—which would significantly increase the number of music lesson inquiries shown.
This resulted in a major increase in leads and student enrollments. Additionally, we supported the school’s expansion to a nearby location, further boosting their reach and impact.
